Blog Stats and Income Report: October 2016

5:00:00 PM


A couple months ago, I decided that I was going to start tracking all of my blog stats, social media followers, income, and expenses. I've seen a lot of big bloggers do this and I've been inspired to do the same, especially by Melissa Griffin. I mean did you see her report from July 2016? She made over $100k!

Obviously my numbers will be no where near hers, but they're still worth keeping track of! I know sometimes it can get overwhelming to see bloggers making thousands of dollars, so I thought it was important to show what it looks like for me. I only launched this blog in January 2016, so I still have a lot to learn, but I'm glad I can share it with you!

Actually, I'm more than glad, I'm super excited! I have been watching my numbers and waiting for the month to be over, so I can finally compare everything. Usually my husband is the math guy, but I can't wait to calculate everything!

Traffic Report
October Traffic
  • Pageviews: 1,444 (- 30.9%)
  • Unique Visitors: 670 (- 14.25%)
  • Sessions: 861 (- 27.22%)
  • Duration: 1:35 (- 16.67%)
  • Bounce Rate: 75.15% (+ 4.96%)
  • New Sessions: 72.36% (+ 0%)
Honestly, I'm not surprised to see these numbers this month. We've been having a lot of internet problems lately and I just haven't been able to get all of my blog posts and social media posts up in a timely manner. I'm hoping that these issues will resolve themselves and I'll be back on track in November!

October Traffic Sources
  • Social: 57.1% (- 1.09%)
    • Pinterest: 54.88% (+ 81.06%)
    • Facebook: 27.64% (- 44.48%)
    • Instagram: 4.07% (- 24.91%)
    • Twitter: 6.5% (- 33.74%)
    • Blogger: 5.49% (+ 31.65%)
    • Google+: 1.42% (+ 846.67%)
  • Direct: 20.1% (- 4.1%)
  • Referral: 7.8% (+ 1.43%)
  • Organic: 15% (+ 10.95%)
As I mentioned earlier, I haven't been able to stay very consistent with my social media & blogging schedules, but I'm so glad that my social media game is still going strong without me! I'm pretty happy with these numbers too. I obviously want social media to bring in a lot of readers, but I also like that my referral and organic traffic has increased as well.

Social Media Report
October Social Media Growth
  • Instagram: 1206 (+ 4.33%)
  • Twitter: 1298 (+ 8.71%)
  • Pinterest: 856 (+ 20.56%)
  • Bloglovin': 251 (+ 11.56%)
  • Facebook: 83 (+ 25.76%)
  • Google+: 28 (+ 16.67%)
  • Email Subscribers: 36 (+ 24.14%)
Yay! New followers!

I absolutely love connecting with each of my followers and I'm so glad that I get the chance to! So thank you to all of you that are already following me! Again, I'm sorry that I haven't been as active as I wish I could be! This month has been full of obstacles between my internet connection and my health. Here's to hoping for a better report next month!

Profit & Loss Report
October Income
  • Freelance: $394.96
  • Affiliate Programs: $43.84
  • Ads: $20.64
  • Miscellaneous: $20.22
  • Products:
    • Bible: Free ($49.99)
  • Total Income: $479.66 + $49.99 worth of free products
I can't believe how much I made this month! I know I won't get to keep much of it, but it's just so nice to know that I'm actually making progress on the monetization of my blog! And if you can't tell, I'm pretty excited about it!

Ideally, I'd really like the bulk of my income to be through passive work, but I know I've got a bit of a ways to go before I get there. I can't wait to see how next month goes though!

October Expenses
(Anything with an * next to it is an affiliate link)

Total Profit: - $745.59 + $5.89 worth of free products

This month's expenses were a little over the top, which is why I didn't end up with much of a profit, or any profit really.

In the end though, I'm not too concerned about it. Ultimately, the bulk of my expenses came down to my giveaway prizes and my Best Buy purchases. And realistically, both of these things will help my business in the log run!

Post Report
October Posts
I didn't get to post as many blog posts as I had wanted to, but I beat my number from September, so I think that's a win!

I'm not at all surprised that three of my recent giveaways made it onto the most popular posts list for October. Especially because the list was in a different order just a few days ago! It's so interesting to see which posts you guys lean more towards and connect with the most. 

Goal Report
Last Month's Goals:
  • Finish secret project
  • Publish at least 15 blog posts
  • Hit 4k total followers/subscribers
  • Write at least 2 guest blog posts

This Month's Goals:
  • Finish secret project
  • Publish at least 18 blog posts
  • Hit 4k total followers/subscribers
  • Write at least 2 guest blog posts
I'm a tad bit disappointed that I didn't hit all of my goals this month, but I know that I tried my best. Sometimes we just have to listen to our bodies and accept our limitations. So I wanted to take a moment to thank you all for understanding :)

Overall, I think I did pretty well for my third month of trying to monetize my blog. Honestly, had I not bought an ipad pro, a MacBook pro case, and a new memory card, I would have made a decent profit! Here's to no big purchases next month!

How was your October? Tell me in the comments!

* This post contains affiliate links, which means that if you click on one of the product links, I'll receive some type of compensation. However, this adds no additional cost or inconvenience to you. For more information, you can read our full disclosure here. *

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